The safety calculation becomes:
S = √(R² + T² + L²) / (E + V)

Where S = actual safety score, R = regulatory compliance, T = track record, L = liquidity, E = ego/marketing spend, V = variability in service

Most players just see the marketing spend and mistake it for the other factors.

Here's the risk assessment formula they probably used:

P(fraud) = (W - μ) / σ × β + α(T)

Where W = withdrawal amount, μ = mean player withdrawal, σ = standard deviation, β = risk multiplier, T = time since last verification, α = time decay factor

Basically, win too much too fast and you're automatically flagged regardless of legitimacy.

Bigger isn't always better, just more predictable.

R = (L × P) / (C × T)

Where R = Risk factor, L = Liquidity reserves, P = Player base size, C = Compliance costs, T = Time in operation

Larger operators have exponentially higher liquidity reserves and can absorb variance that would bankrupt smaller sites. A £100k jackpot win might be 0.001% of Paddy Power's daily revenue but could be 50% of a small casino's monthly profit.